Isabelle Daza for American Apparel?

I was on The Sartorialist when I stumbled upon one of its ads and did the online version of a double take.

Please explain.

Is it her? If so, isn't that sort of a downgrade even if you consider the fact that American Apparel is an international brand? With the company's questionable business ethics and taste in ads, is it a name you'd want to represent--in high waist shorts and a crop top no less?

Thoughts?

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